International Marketing Research at the Mayo Clinic

International Marketing Research at the Mayo Clinic Given that Mayo Clinic is seeking to expand its outreach on the international level by 100%, market research is needed to determine where our marketing activities are most likely to succeed, what strategies for market penetration are needed, and what types of marketing activities are most likely to generate increased use of Mayo Clinic services by international patients. It is necessary for us to conduct market research that obtains data from international insurers regarding the kind of insurance policies that are available internationally in different markets, the number of individuals or households with private insurance or with government insurance that would pay for the majority of costs incurred at Mayo Clinic, and other relevant data. As the Mayo Clinic marketing research team, we will survey insurance companies to determine whether or not they cover services that the Mayo Clinic offers. Determining whether these insurance companies offer policies that provide for our services would be a key research finding which could ultimately lead to new and more profitable relationships with premium health insurance providers. The marketing research will also include an emphasis on primary data gathering. Using the Internet and drawing upon lists of international alumni of the Clinic (Mayo international alumni now number 1,500, representing 67 countries), a greater survey effort will be undertaken to determine what in the Mayo Clinic experience will be emphasized in subsequent marketing activities. Surveys via e-mail will augment previously conducted telephone interview activities and will also include a large sample of individuals who have not previously used Mayos services. Primary data can also be gathered through targeted focus groups in those countries where we hope to expand our client population. Focus groups should prove to be quite useful in identifying the kinds of marketing and promotional activities that will be well received within a particular country or culture. This kind of research will also identify potential avenues for enhancing the image of Mayo Clinic through targeted advertising via direct mail and print media. This particular strategy should be undertaken in conjunction with health insurance providers who may be interested in adding a specific Mayo Clinic benefit to their health insurance policy. Finally, Mayo Clinic will survey hospitals and other health care providers in our foreign target markets to assess their willingness to refer patients to our clinic for services that cannot be obtained locally. According to Cateora and Phillips, Most believe in the abilities of their own doctor and feel very confident about medical care in their own community. Even though quality may be regionally or culturally defined, almost everyone considers his or her doctor to be a good one.: (Cateora, 2009). With this in mind, individual physicians will also be surveyed on this critical issue to build awareness of the Mayo brand and its products and asked under what conditions would they refer a patient to Mayo Clinic. These kind of primary data will augment the secondary data that are more readily obtained. http://www.essaysforstudent.com/import/i/1.gif Add Project New Business essays Gap Strategic Overview (15 August) Johari Windows Testing (15 August) Walmart Inc. 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Brenda C. Seggerman Essay

hemoperitoneum was noted, and approximately 500 mL of blood was rapidly evacuated from the pelvic cavity, as were large clots. Following this, the bowel was packed away from the pelvic area with packing laps. A retaining retractor was introduced. The left fallopian tube was noted. A large tubal ectopic pregnancy was noted, affecting approximately the distal half of the fallopian tube. Following this, a Heaney clamp was placed in the mesosalpinx and another curved Heaney clamp was placed in the proximal aspect of the left fallopian tube beyond the area of the ectopic pregnancy. A partial salpingectomy was then performed, removing the portion of the left fallopian tube containing the ectopic pregnancy. Heaney clamps were then replaced with sutures of No. 1 Vicryl. Hemostasis was checked again, and no bleeding was detected. Further evacuation of blood and blood clots was then performed. The right fallopian tube was noted to be covered with adhesions, both tubo-ovarian and tubo-uterine adhesions. The adhesions were then sharply lysed, freeing the right fallopian tube. Hemostasis was checked again. No bleeding was detected. Mild serosal abrasion was noted from the area where the ectopic pregnancy was apparently attached to the bowel. This was not bleeding and was very superficial. Hemostasis was checked, and no bleeding was detected. The peritoneum was then closed continuously with 0 chromic suture. The fascia was approximated with interrupted figure-of-8 stitches of 0 Vicryl, and the skin was approximated with the staple gun. OPERATIVE REPORT Patient Name: Brenda C. Seggerman Patient ID: 903321 Date of Surgery: 03/27/—- Page 3 The patient tolerated the procedure well and left the operating room in satisfactory condition. All counts were correct. Blood loss was estimated at 1000 mL, which was replaced with 2 units of whole blood while in recovery. ________________________ Rosemary Bumbak, MD Obstetrics & Gynecology RB:xx(your initials in lower case) D:03/27/—- T:03/27/—-

Jekyll And Hyde †what view of human nature does stevenson present in jekyll and hyde? Essay

In 1886, Robert Louis Stevenson wrote ‘The Strange Case of Dr Jekyll and Mr Hyde’. It was a story about how a respectable, upper class man turned into a beast with no morals or dignity. It seemed that Stevenson wanted to show how good & evil could easily clash, much to Victorian society’s disgust. In the novel, he used many techniques and different situations to argue with society. He tried to prove human nature, and how everyone has two sides to him or her. It was around this time that Darwin had presented his theory of evolution to the world, and it is in ‘The Strange Case of Dr Jekyll & Mr Hyde’ that Stevenson presents his argument. Growing up in the Victorian era, Stevenson had a very strict, biased upbringing. He was born into a Presbyterian way of life, and was taught the values of the belief by his families nurse; this meant that he was taught to believe the bible and nothing that contradicts it. He was also taught to respect the rich, and frown upon the poor. This often came natural to Victorian society, there was either an upper class or a lower class, and nobody would dare say that these two could clash, as reputation was everything. Often people repressed their true feelings, because they wanted to protect their status in society, Stevenson didn’t like this. Charles Darwin presented his theory of evolution that men evolved from apes. This was known as ‘The Origin of the Species’. The Victorian people hated this as it went against their image and their religious beliefs, as they believed we came from God and that we didn’t evolve from apes. So, when Stevenson portrayed Hyde as a ‘troglodytic’ being, and Jekyll as a kind respected man, it obviously showed the view of the Victorian people. Stevenson always placed Hyde in the dark, crime-filled side of London, and Jekyll in the busy, vibrant side of London. So once again he associated the lower class with crime and dirt, and the upper class with being innocent and care giving. For example, Utterson quotes in Jekyll’s house † the plate was of silver, the napery elegant, a good picture hung upon the walls.† Yet, when Hyde is outside, London is described as † district of some city in a nightmare.† The division of personality in man fascinated Stevenson, he believed you could be good & evil, that man had two sides to him. In Jekyll & Hyde, Jekyll is portrayed as good, the novel shows this by stating â€Å"a large, well-made, smooth-faced man of fifty every mark a capacity of kindness†. This shows that Jekyll is a kind, giving man. Whereas, Hyde is portrayed as a strange, brutal man, this is shown by the quote â€Å"he gave a strong feeling of deformity† this shows that he wasn’t normal, and wasn’t quite man, something lower down the process of evolution, the Victorian people would have panicked at the idea of this, that evolution was suddenly turning backwards. So, Stevenson was obviously trying to present that a man can have two very different sides, that it was human nature. In the novel, he gives more than one example, of someone or something having an alter ego. For example, the narrator of the novel, Utterson, is immediately said to have two sides, for example in chapter one, he is said to be â€Å"lean, long, dusty, dreary and yet somehow lovable†. This quote shows that he has two sides to him, he is grumpy-looking and boring, yet he also gives the sense of being lovable, and caring. He is also a repressed character throughout the novel, much like Victorian society; it is as if Stevenson has channelled society through Utterson. Stevenson also tries to play with the idea that Enfield is his alter ego. It seems in the novel that although they have nothing in common, they are stuck together. Every Sunday, without fail, they go for a routine walk together. Once again he uses two characters or personalities to give his view on human nature. Throughout the novel, there are minor characters that Stevenson also used to give his view and everyone else’s view, on human nature, and the statutory division of society. For example, Hyde is firstly presented in the novel by the quote † with ape-like fury, he was trampling his victim under foot.† Here he is once again relating to Hyde and the lower class to being careless and heartless. By using the word ‘ape-like’ it is also insinuating that Hyde has gone right back to the start of evolution. Secondly, at the scene of Hyde’s first crime, the doctor states † there is something wrong with his appearance; something displeasing, something downright detestable.† This quote refers that more than one person in society detests Hyde, this shows a direct relationship with Darwin’s theory, and how that everyone in society hated the idea of human nature having two sides to it. Although, when Utterson goes to visit Hyde, the maid shows an interest in what he has done. It seems Stevenson is trying to show that although society had to repress their feelings, they secretly did have a sly interest in the wonder and concept of human nature. In Conclusion, Stevenson showed a lot about his thoughts and his view on human nature, and how society viewed it in a negative, demeaning way. He also showed how although the Victorian people put on an act of disgust, although they secretly showed an interest.

A Good Relationship With My Father - 892 Words

The first time my father yelled at me I was six years old. I mean really raised his voice. My father had never used that kind of a tone with me before so naturally I was equally surprised as scared. As I grew older and connected events I realized my father had been upset, not because I was out of bed late at night, but because my mother had been discussing their separation that night. Up until the age of six I had an ideal relationship with my father, I suppose as normal as any other six year old child could have with their parents. I won’t try to argue that in order to have a good relationship with another human you have to live in the same house as they do or even in the same state or country, but the farther you are the more difficult it will be to obtain an ideal relationship or connection with that person. A good relationship can be defined in multiple ways and each person has their own take on it. I believe that to truly have a good, grounded, relationship with someone y ou need to be able to trust that person, enjoy their company, and accept the person for who they are. In a genuine relationship two people should be able to trust each other, to not have any doubt in the other person. Trust is the key component to a healthy relationship and it provides a sense of safety which allows for higher levels of intimacy (Colleen Ekback). Depending on who the other person is, may it be a parent, sibling, another relative or a significant other, the doubtfulness will differ. ItShow MoreRelatedTheme Of Father And Son Relationships In Night By Elie Wiesel1212 Words   |  5 PagesOne of the major themes that can be found in Night, by Elie Wiesel, is one of father/son relationships. To quote a father from the book, Stein, â€Å"The only thing that keeps me alive is knowing that Reizel and the little ones are still alive.† Not all father/son relationships are as good however. 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